On one of our recent Mastermind calls, a loyal client asked: “How do I deal with reciprocals?” In JV marketing, it is very common for product owners to ask other product owners to promote their product. But what happens when you have a large list of potential reciprocals? How do you manage priorities? In this week’s blog, we cover some key guidelines so you can do well by your partners and for yourself--a real win-win--in the spirit of a true JV partner!

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Just like in life, it's good to take risks here and there when it comes to affiliate marketing. However, the consequences of said risks should always fall on your end, and never onto the affiliates. Despite our best intentions, sometimes things don't go as expected and results aren't always that rewarding. That's why it's imperative you have a conversation about expectations ahead of time with any affiliates you plan on working with. This creates a massive reduction of risk and makes sure everyone in the partnership is on the same page so there aren't any disgruntled affiliates down the road. Plus, this will help you keep your relationships solid and preserve the opportunity to work together in the future!

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In affiliate marketing, you want to minimize (or even eliminate) any risk for the affiliate. Oftentimes, people get way in over their head - promising high EPC's and huge payouts without much testing or proof that their offer converts. So when you have a new business or product you want affiliates to promote, you first need to get them to trust you and show them you are worth their time. And the absolute best way to do this is by offering them 100% commissions. On a very human level, you are helping them tap into that place of personal abundance that everyone wants to experience. This is very subtle yet super powerful, and it shows them that you know what you are doing and that you, too, are abundant. Read more here!

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