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You Can’t Just Call Somebody--Or Can You?
When I first got into online marketing, I couldn’t type. Still can’t. It used to take me so long to get back to people via email that I figured it would be easier to pick up the phone and call. So I did--and as a result, we built a six million dollar business in the first three years of our company with nothing but affiliates.
Maybe my own ignorance propelled us to success and we all know that ignorance is bliss. I got on the phone out of necessity and built all of these affiliate relationships as a result. Guess what?
Nothing has changed. All of your emails, your texting, your direct messaging and whatever the next digital form of communication will be has not changed how we form relationships. Here’s the bottomline: You can’t form a true relationship via text. You can connect on the surface but you cannot gain trust that lasts or means much of anything.
There are ways of communicating and creating bonds that work and others that simply don’t. If you want to communicate broad information, send an email. If all you need is tight and condensed, fire out a text. There are many ways to disseminate data. That’s not what I’m talking about. I’m only concerned with building relationships because that’s what the JV game is all about.
You might be the world’s greatest writer and that may make you slightly better than someone else who is not such a good writer. Your writing skills will still never touch the tonality of a live voice. When you get on the phone you can connect with someone on a personal level. You can hear their reaction in your conversation. You can ask them about themselves and build rapport. You can get them talking about their favorite subject--THEM-- and talk about their interests.
No piece of copy will ever beat the effectiveness of picking up the phone and calling. If you are in the JV business and want to grow your network, there is no better way. Stop hiding behind texts and emails and talk to people.
Here’s what I do. I call someone and of course, they don’t answer. Nobody answers straight away anymore. I leave a casual message that sounds like this:
“Hey, I had a minute in between meetings and just thought I’d try to catch you real quick. I’ll follow up with a text to make sure we connect.”
Notice what that does. We all know that everyone checks their messages eventually. I have put them on notice about another communication that is coming to their device--the same device that they look at 85 times a day on average. Then I follow up with a text to lock down the behavior I’m looking for--another call, read my email, whatever. This is so effective and I recommend that you try it.
The next time someone suggests that you can’t just call somebody, you can just smile. They are probably not an affiliate marketer--or not a good one in any case.
Glen Ledwell is a serial entrepreneur with a diverse background of experience. Since 2007, Glen has been the co-founder & the CEO of Mind Movies, where he continues to be the driving force behind all the marketing strategies. In the first 3 years of being online, he took the company from $0 - $6 million SOLELY through Joint Ventures. To date, he has generated in excess of $50 million online, in which $25 million of that has been purely from Joint Ventures.
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