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The FORTUNE is in the FOLLOW-UP!
Picture this. Someone makes a connection through talking to people. They are in communication on possibilities that could turn into business for them. What happens next is mind-boggling. Many people will drop the ball and stop communicating. How can that be? They made all that effort to get the contact and then don’t follow up. This creates a real challenge. How can they ever gain the trust of others if they don’t do what they say they will do? The other person is left wondering: “Are they ever going to get back to me?”
I know we all get busy and it may be easier to do other things rather than get on the phone. It happens to me just as often as to anyone else. It’s important to understand what it’s worth to make sure we follow up. If you don’t follow up, the entire effort is lost--and getting on the phone with your contacts will give you the biggest edge possible--because others won’t do it. If follow up is not natural to you, pick a tracking method and use it. It’s so critical not to forget and I want you to win.
What if you make a commitment and cannot come through for someone for whatever the reason? It happens to everyone and no one is perfect. Do you know what happens most of the time? People don’t call to communicate that there has been an issue. This is very sad and I encourage you to do your best to make sure that you reach out, especially if you have some kind of a challenge. If you can’t do something for someone for whatever the reason, just call them. Explain yourself. They will appreciate you for it and your standing will go up in their mind. You can easily apologize and figure out how to make it right. Life happens to all of us and most people understand that. All you have to do is call.
Think about this. You would never not call a personal friend that you committed to. You wouldn’t say you were going to meet them and not turn up. Most often, you call them back when they call you. Wouldn’t you want to do that to a business colleague that you are looking to make friends with? Of course you would. It’s the right thing to do and it will help you grow your relationships. The good news is that this is so simple and you gain a huge edge over your competition by just doing what you commit to doing, whatever that is. Although it should be a “given” to everyone, it’s not--which means it can definitely be an edge for you.
One more thing...if making a call is really hard for you, tell yourself that you will undoubtedly be more successful after the call. Remind yourself of that. No one loves difficult calls--not me or anyone else. However, if you can bring to mind how successful you will be by doing this one thing that others won’t do, it will help you pick up the phone. Getting on the phone alone will make you succeed unlike ever before. It’s a true business advantage. Following up every time you commit to something will change your business forever. I promise! The fortune is in the follow up.
Glen Ledwell is a serial entrepreneur with a diverse background of experience. Since 2007, Glen has been the co-founder & the CEO of Mind Movies, where he continues to be the driving force behind all the marketing strategies. In the first 3 years of being online, he took the company from $0 - $6 million SOLEY through Joint Ventures. To date, he has generated in excess of $50 million online, in which $25 million of that has been purely from Joint Ventures.
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